"It's all about making Big Data accessible." That's what an acquaintance recently told me during a conversation about Big Data. This individual, we'll call her Sue for argument's sake, qualifies herself as a "stuper user"; that is, an individual who knows a lot about Marketing, is competent with marketing analytics, but only knows enough about cloud computing and Big Data to know that she needs it. Just like many organizations today.
So, as a matter of interest, I'm going to write a few posts to chronicle Sue's exploits with Big Data. It should be interesting to watch her learning curve and how she adapts and takes advantage of the tools and outputs available to her.
Realistically, it really is about making Big Data accessible. Up until now, it has largely been the domain of academics and very large, often financial, organisations such as Equifax. Netflix is one of the exceptions to this statement and surely a shining star in the new cloud/data driven business model that will probably become the norm sometime over the next decade or so. There are, however, many companies building a market by simplifying big data and helping others take advantage of this newly discovered tool which should help to push Big Data into the mainstream in the next few years.
As an aside, I'm going to build this blog, as I did with The Case for Cloud, by making it a channel for business and governance related posts and information. There are enough people and companies talking about the tech, so I'll leave them to it.
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